Sirplay extends Nigerian market presence with ZenithBet

Malta-based sportsbook and gaming software company Sirplay has extended its Nigerian market presence by signing a platform partnership with ZenithBet Limited.

Having entered the Nigerian market over five years ago, Sirplay has provided its betting software to more than 40 bookmakers across the country. ZenithBet is a Nigerian operator licensed and regulated by the Lagos State Lottery Board, as well as the owner of several betting shops in the territory of the old Nigerian capital.

The Sirplay sportsbook platform includes Live Betting and Virtual Games, two of the most requested modules in the region, which enables ZenithBet to attract more users to its website.

This partnership represents a second recent activation in Lagos for Sirplay, who struck up a similar deal to provide sporting events, live betting, virtuals and casino games to BetaBet2000.

Sirplay will be exhibiting its latest platform and white-label software services at the upcoming Sports Betting West Africa Conference (SBWA) from 17-19 July, the West African summit assessing challenges for the industry and new solutions to boost growth in the region.

The African market represents a fantastic opportunity for growth in the sports betting industry, particularly given the increased legislation and mobile betting advancements in Western African countries such as Nigeria and Ghana.

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