Spiffx signs UK distribution deal with Eclectic Media Network

Spiffx has confirmed that technical work will start immediately on the integration of its consumer products on the Eclectic Media Network platform.

The strategic UK distribution deal will see Spiffx, a Stockholm listed betting exchange, integrate its portfolio of ‘Sport Random Games’ including the recently launched B2B Take5 products. The mutual target is to have a number of operators launched and live during the third quarter of this year.

Lennart Gillberg, Spiffx Co-Founder and Director, said: “The deal with Eclectic not only opens up distribution in and access to the big and important UK market, it also gives us a collaboration with a very professional partner.

“Eclectic Media Network has identified the enormous potential of casino-sport betting hybrid games, a segment we at Spiffx call ‘Sport Random Games’. We believe that this is the start of a long and lucrative cooperation with Eclectic.”

David da Silva, Chief Marketing Officer at Eclectic, added: “Our Fan Engagement Platform adds compelling interactive second screen experiences to live sports broadcasts, so we are excited to add the Spiffx Take5 betting app to our portfolio. The quality of games from Spiffx are superb, and we look forward to this developing into a long-term strategic collaboration.”