Stockholm Nasdaq-listed online gambling operator Mr Green & Co (Mr Green) has announced the soft launch of its new sports betting product in time for Euro 2016 (10 June – 10 July).
Powered by sports betting platform provider Kambi, the Malta-based operator had detailed in its Q1 corporate update that it would look to launch a betting product in 2016.
Introducing its new betting product attached to its main casino website (MrGreen.com), the operator stated that its project was ahead of schedule with the firm committed to working with Kambi at improving its market services and player experience.
Competing in the European sports betting market has been detailed as a key initiative for the Mr Green as the company looks to recover from its SEK -36 million (£3 million) losses reported in FY 2015.
“By launching a Sportsbook, we are meeting our customers’ demand for betting and odds”, commented Per Norman, CEO of Mr Green & Co AB.
“Together, we have managed to build the Sportsbook in record time thanks to our new, efficient product platform. We have built a Sportsbook of the same high quality as our online casino, and I’m happy that we can launch the Sportsbook ahead of the European Championship.”
“I’m proud that Kambi together with Mr Green, have successfully empowered Mr Green to launch its Sportsbook ahead of schedule,” commented Kristian Nylén, CEO of Kambi Group Plc.
“Our agile integration capability will allow Mr Green to benefit from the upcoming European Championship, and offer its customers a personalised sports betting experience.”