SBC News Voice of the Sports Betting Industry
European online betting operator Interwetten Sports has reported its most successful year in business, recording 2015 net revenues (period ending 31 December) of €50.2 million (£38 million), representing a 21% increase on 2014 performance.
The Malta licensed bookmaker reported a record breaking turnover of €951 million (Up 20% on 2014), which had been driven by increased player activity on its core betting markets.
During 2015 Interwetten Detail that it was able to implement an improved CRM system which improved efficiencies for player retention and marketing.
Interwetten governance were pleased to announce a further consecutive year of growth for its operations, despite having to withdraw its business from the markets of the UK, Hungary, Portugal and Bulgaria due to unfavourable market conditions.
Werner Becher CEO of Interwetten noted that operator’s strong performance in Greece, a betting market it had re-entered in 2015
“The return to Greece helped Interwetten to diversify its market structure and pushed our revenue growth additionally.”
Becher also pointed to the operator’s stabilised market share in Spain with casino revenues for interwetten.es up by 68 per cent in the fourth quarter of 2015.
“Although the Spanish market is very competitive, and although Interwetten is not investing as much money into marketing as some of its competitors do, Interwetten successfully defended its top-10 market position [in Spain] in 2015.
“As there are not too many regulated markets in Europe offering economically reasonable conditions for online gaming providers, we pursue a long-term strategy in Spain being part of our core markets
