SBC News Voice of the Sports Betting Industry
European sports betting operator Tipico has announced the appointment of former Belgian international goalkeeper Geert De Vlieger as Belgium brand ambassador.
De Vlieger who retired from professional football in 2011, currently works as a TV pundit on Belgian sports networks.
Tipico marketing detailed that De Vlieger will be used in Belgium focused promotional activities for its build up to next year’s UEFA Euro 2016 football championships in France.
Under the tagline ‘Safe Hands Army’ De Vlieger will promote Tipico sports betting markets alongside Peter Schmeichel (Denmark Ambassador) and Michael Konsel (Austria Ambassador)
Christian Gruber, Managing Director of Tipico Germany Marketing und Vertriebs GmbH: “We are proud that with Geert De Vlieger we were able to add yet another successful goalkeeper to our SafeHandsArmy. In the future, he will be a worthy representative of the Tipico brand in his native country Belgium and support our advertising activities there”.
“The Tipico brand stands for entertainment at its best and a safe betting experience. Therefore, I look forward to my new role and the teamwork with my famous colleagues and brand ambassadors from Germany, Denmark and Austria”, Geert De Vlieger commented on joining Tipico as Brand Ambassador
