Unibet Plc Governance has confirmed the completion of its £19 million acquisition of UK bookmaker Stan James’ online assets.
The Stockholm listed operator finalises its cash acquisition which was first announced on 10 July. Unibet Group plc will consolidate the online gambling business of Stan James Group plc as from today in its results.
Unibet informed the market, that it will keep the StanJames.com brand, which it referred to as one of the most respected brands in the regulated UK gambling market. Stan James online customers will not be required to migrate betting platforms.
The acquisition of Stan James digital assets, sees Unibet further its presence in the highly competitive UK betting market. Throughout 2014/15 Unibet governance had stated that it viewed growth in the regulated UK market as key to its corporate growth.
September sees Unibet complete two acquisitions, with the operator announcing that it had completed its €59 million (£42 million) cash deal for iGame which was first announced on 7 August.