Updating investors, Unibet Plc’s board has detailed that it is considering changing its holding company name from ‘Unibet Group Plc’ to ‘Kindred Group Plc’.
The name change has been proposed in order to ‘improve synergy, clarity and flexibility’ for Unibet’s enlarged group, which following a number of European acquisitions is made up of online gambling assets; Unibet, MariaCasino, Bingo.com, Stan James and iGame.
The Unibet board further detailed that a name change to its holding company, would help asset alignment for the group’s ambitious multi-brand strategy. The board revealed that the chosen name of ‘Kindred Group Plc’ is based on ‘an extensive analysis of the Group culture and identity’.
Detailing the board’s proposal Anders Ström, Chairman of the Board of Directors of Unibet Group stated;
“In this rapidly changing industry, clarity is essential. This is why we now propose to change the name of our group company, thereby avoiding confusion and creating better conditions for our future growth. This is a minor and predominantly internal change as all the customer facing brands, such as Unibet, MariaCasino, Bingo.com, Stan James and iGame will remain the same. The change only relates to the group name”
The name change proposal has been supported by Unibet governance, with Henrik Tjärnström, CEO of Unibet Group stating:
“Introducing a group name separate from our consumer facing brands will provide us with the necessary strategic flexibility to ensure we remain at the very forefront of our industry. As a group we have played an important part in driving the industry forward, and we intend to continue to do so in the future”
At present, the name change proposal is subject to approval by Unibet investors who will vote on the matter at an Extraordinary General Meeting set for the 6 December.