BET.co.za creates sports content partnership with Your PRSS

yourprssSouth African online sports betting operator BET.co.za c has partnered with London content platform provider Your PRSS to launch BET.co.za Sports News, a dedicated betting and sports news aggregation portal.

Your Prss technology enables sportsbooks to deliver a dynamic selection of the latest sports news headlines in real-time from the leading publishers from across the web, all through their brand, in order to boost customer engagement, retention and acquisition.

BET.co.za will be able to select from thousands of localised RSS feeds from the best sports news websites, blogs, video channels and podcasts, available in multiple languages and for any sport or league that they think their customers will enjoy and then serve all their latest offers & promotions, blogs and betting previews alongside it.

South African and International sports news to its audience, positioning its brand at the very heart of this dynamic content. BET.co.za Sports News can be accessed on multiple platforms, including desktop, tablet, mobile device and Connected TV.

The latest football, Super XV rugby, horse racing, golf, tennis, cricket and basketball feeds from sites like the BBC, Daily Telegraph, Sky Sports and ESPN are complemented by headlines from ‘local’ publishers such as Goal.com Africa, SuperSport and Times Live, for BET.co.za customers