Yahoo looks to enter daily fantasy sports market in 2015

yahooDigital media operator Yahoo has announced that it is planning to enter the daily fantasy sports market, as the media company aims to become the marketplace’s third biggest player.

Yahoo CEO Marissa Mayer announced the upcoming product launch during the company’s Q1 earnings call, Mayer further outlined that Yahoo would aim to release its product by Q3 2015. At present the media operator has a dedicated coverage of the fantasy sports market, and was one of the first media owners to offer fantasy sports products

Yahoo will look to revamp its offering in order to entice new daily fantasy sports players and compete with player liquidity and pricing offered by market leaders FanDuel and DraftKings.

It is unknown whether Yahoo will look to partner with third party fantasy sports providers for its operations or whether the company will build a stand-alone product.

US media commentators stated that Yahoo were keen to enter the market, in order to extend services for its high visibility sports content and that the company were pleased with legal requirement and market conditions for entering the fantasy sports sector.

Yahoo announcement follows last month’s news that Amaya Gaming subsidiary brand PokerStars were studying potential fantasy sports market entry in 2015.

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