Having announced the launch of its ‘Betfair Predicts’ mobile app last week, Betfair marketing has further expanded its political content by adding political betting blogger Mike Smithson to its team ahead of the UK General Election in May.
Smithson a former Liberal Democrat politician and founder of popular politics blog PoliticalBetting.com, has been hired on a consultancy basis and will lead the operators content and comment on the General Elections.
Smithson is set to publish exclusive commentary and content via the Betfair Blog and through the recently launched BetfairPredicts.com website.
Betfair management have been quick to point out the operator’s impressive record at calling right political outcomes, stating that in many cases its exchange proves to be a better information provider than most UK political polls.
Most recently the Betfair Exchange called the right the Scottish Referendum, paying out on a No Vote a week early despite UK polls stating that the Scottish Independence vote had been neck and neck.
BetfairPredicts.com the operator’s special UK General Election websites will give detailed breakdowns of UK voting constituencies and percentage led details of the General Election final outcome on 7 May
James Midmer, political spokesperson for Betfair said: “This is the tightest election for years and people will want as much insight as they can get. Betting markets have an impressive track record of predicting outcomes and Betfair is offering its most comprehensive range of markets ever for those looking to get involved.”