SBC News Voice of the Sports Betting Industry
Gambling data specialists H2 Gambling Capital have conducted a comprehensive study on Australian consumer online gambling trends and habits. The study undertaken looks to provide further tacit details on Australian gambling consumers focusing on Who Australian online gamblers are? Why they gamble? What products they gamble on?
The study shows that Australian gambling consumers spend about AUS $17.52 (£9.50) per week on gambling products.
Below is an overview of the studies findings
Who they are?
- Between 62 and 77% of Australian online gamblers are male
- Mean age of online gambler is 39
- Online gambling consumer likely to have a full time job and University degree
- Average yearly income between AUS $90,000 to $119,000 (£47,500 – £63,000)
Why They Gamble
- Male online gambler likely to consider themselves as professional or semi-professional players
- 63% of gamblers studied stated that convenience of online gambling products was driving factor for play
- Consumers prefer to gamble away from public locations such as casino and betting shops
- Consumers believe there is better choice, service and value in online gambling products compared to land based products.
What They Gamble on?
- 80% of consumers partake in online sports betting and racing products
- 57% of consumers have played online casino games (table games and slots)
- 26% of consumers have played online poker
- 17% of consumers have played on online slots
- 14% of consumers have played online gambling products through mobile devices.
