The Football Pools has officially launched MatchXtra, a new pool betting opportunity with a fixed-odds betting twist. MatchXtra uses innovative pools technology from Longitude LLC, a New York-based technological solutions company, to offer exceptionally competitive odds on Premier League and other matches throughout the world.
With MatchXtra, customers are able to bet on fixed odds-type markets, such as home/draw/away, correct score and both teams to score, with a growing range of additional markets becoming available. These new pools-based bets offer popular betting options, enhanced value and the ability to bet without being knocked back or having stakes restricted.
MatchXtra soft launched in October on footballpools.com and Conleth Byrne, Managing Director of The Football Pools, has been impressed at its traction in such a short time: “The benefit to customers is that it’s a pool mechanism, not fixed odds and therefore the prices become market-driven at low betting margins. Working alongside Longitude to develop this new concept has been a really positive experience and an important step for The Football Pools.”
Tom Ascher, CEO of Longitude, said “The launch of MatchXtra is a significant milestone for Longitude as is the partnership we have created with The Football Pools. We are thrilled that our technology was selected by The Football Pools for this important expansion, and we look forward to ongoing collaboration and future enhancements to the MatchXtra offering.”
The development of MatchXtra is a revolutionary step for the Liverpool-based company, which was founded in 1923, and signals the start of more exciting developments to come. In the coming months MatchXtra will be expanded to cover a greater range of betting opportunities across a growing number of matches. New offerings will include ‘Price Match’ – the ability for customers to choose the odds at which they want their bet placed, lay betting and multi-game betting, all powered by the globally patented Longitude technology.