SBC News Voice of the Sports Betting Industry
William Hill has announced the agreement of terms with the Seminole Tribe Florida owners of the Hard Rock Hotels & Leisure and Casino Lake Tahoe to operate a sportsbook in the casino’s South Lake Tahoe complex.
The deal will see William Hill expand its US retail betting operations within the states of California/Nevada, with the integration of the sportsbook inside the Hard Rock Hotel & Casino. At present William Hill operates 100 sportsbook within the state of Nevada.
“Teaming with a world-wide market leader like William Hill guarantees our Hard Rock Hotel & Casino guests have premium race and sports wagering at their fingertips, including mobile betting. When we open, sports fans can expect nothing less than the ultimate sports wagering available in the most luxurious setting in Lake Tahoe,” said Don Marrandino, chief operations officer of the Hard Rock Hotel & Casino Lake Tahoe
“We are delighted to partner with the iconic Hard Rock brand, Warner Hospitality and the Park family on this exciting project in Lake Tahoe. We look forward to bringing the energy and excitement of a world class sports book to a great location on the casino floor,” said William Hill U.S. Chief Executive Officer, Joe Asher.
