Betfred takes on MarginMaker for Australian operation

AustraliaflagGTECH has announced that it has been selected to provide the technology platform to support Betfred’s launch of its new Australian interactive sports betting operation. GTECH’s industry-leading MarginMaker platform supported the launch of Betfred’s sportsbook product in May 2014. The initial sports betting launch included the mobile sportsbook, with online and racebook launches to follow in the coming months.

GTECH has been the primary supplier to Betfred in the UK for more than 10 years. Betfred established operations in Sydney and Darwin under a Northern Territory Gaming Commission license.

“GTECH is very excited to extend our partnership with Betfred into the Australian market. This is the first such foreign venture we have worked on together, and we hope it is the first of many,” said GTECH International Senior Vice President and Chief Operating Officer EMEA Declan Harkin.

“We tasked GTECH and Betfred’s front-end development agency, Degree 53, in developing a new stand-alone system with a localized offering for the Australian market. They both rose to this challenge and delivered a sports mobile product on time and within budget, working seamlessly with the Betfred teams in both the UK and Australia to very strict deadlines, through every time zone and continually going that extra mile to ensure the product was ready,” said Betfred Australia Managing Director Luke Brill.

“We are delighted to have now launched our sports-only mobile site at m.betfred.com.au for the FIFA World Cup. This is the first of a multi-phased approach to the Australian market. The mobile site will soon be followed by stand-alone apps and then our full website and with racing,” Brill added.

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