Ladbrokes delays Mexican sports betting brand Sportium.mx launch

ladbrokesLadbrokes’ planned launch of Mexican sports betting brand Sportium.mx, has been delayed due to regulatory issues, according to eGaming Review.  The Mexican sports betting brand was set to launch this week ahead of the 2014 Brazil Word Cup.

Ladbrokes have not disclosed details on the regulatory issues concerning Sportium.mx. However a Ladbrokes statement commented that the delay would ‘not be a big problem’.

The delay will see Ladbrokes launch the Mexican and Latin American facing brand for September 2014, in order to coincide with the start of the American National Football League (NFL) season.

2013 saw Ladbrokes enter new igaming and sports betting markets, with the operator launching Spanish speaking brand Sportium. Ladbrokes new market expansion saw the operator acquire Australian online sports betting brand Betstar for a reported AUS $22 million (£12.5 million)

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