Gala Coral announced the launch of a new sports and entertainment betting option for its online bingo customers. The new betting option has been labelled as Gala Flutter, and aims to target casual betting from the operators bingo customer base.
Gala Flutter will focus on popular betting markets such as football and horse racing. The site will aim to educate bingo players and first time bettors on sports betting markets.
Additionally the newly Gala Flutter will strongly feature entertainment, UK television and celebrity markets. Gala Flutter launched with exclusive betting offers for the upcoming season of UK talent show Britain’s Got Talent