Ladbrokes revamps mobile sportsbook offering

Ladbrokes has unveiled new features to bring mobile apps and HMTL5 to the forefront of operator’s sportsbook offerings.

Customers can now deposit via PayPal, access the mobile service from Windows and Blackberry phones and see real-time in-play match action, statistics and timelines. It is estimated that 30 per cent of mobile customers currently use PayPal as their primary payment channel.

The bookmaker’s mobile bid launched in December and has seen the development of four applications and more than 25 features introduced, including real-time video streaming and personalisation features such as, choose my start page, quick betslip, and Racing Post race card content.

With only a few weeks before the World Cup begins, Ladbrokes Director of Mobile and Devices, Andrew Bagguley, said it plans to continue with a series of features designed to engage customers in the build up and during the event.

“We are committed to delivering the best mobile sportsbook experience to our customers and focus on features that customers are going to enjoy and find valuable.  Speed, access and availability of service is paramount to us as is the very clear focus to embrace new platforms and partnerships such as we have with Microsoft  Windows 8.1 and IE11.  We are in the last stages of World Cup preparations and are looking forward to leading the innovation through the tournament.”