SBC News Voice of the Sports Betting Industry
Sports betting technology, Colossus Bets providers of super sized pooled betting jackpots are set to extend their services and products into the igaming B2B space. Colossus Bets have confirmed the announcement that it has signed thirteen new betting partners, who will support its football pool and Fractional cash-out features.
Colossus Bets winners of the inaugural Betting on Football Awards, Best Football Betting Innovation extended its provisions for the igaming sector and will now feature a B2B services division for its operations. The operator views its product as bringing key differentiation to the sports betting market.
Fractional cash-out allows customers to sell a percentage of their winning ticket at a specific price, allowing them to earn winnings at any point while still retaining an interest. Should a customer sell a percentage of a ticket that eventually goes on to win, they are paid the remaining percentage of the winnings.
Colossus Bets CEO Bernard Marantelli stated that the fractional cash-out feature on Colossusbet.com, had paid out more than £500,000 since the start of the year. Combined with the potential to win lottery sized jackpots for sports betting punters, Colossus Bets technologies have become appealing to operators looking to bring differentiation to their customers.
Colossus Bets will publish further details of its sports betting partners once integration of the products is undertaken
