SBC News Voice of the Sports Betting Industry
Highlighting responsible gambling as a ‘cornerstone’ of its commercial strategy, International Game Technology (IGT) has announced its global Responsible Gaming Policy.
IGT – which reported a strong commercial performance in Q2 2021 – stated that the new policy has been launched in order to ‘transparently inform and educate all relevant stakeholders’ about the firm’s worldwide programmes and solutions promoting fair play and compliance with responsible gaming regulations and requirements.
Composed of ‘four pillars – valuing and protecting people, advancing responsibility, supporting communities and fostering sustainable operations – IGT’s Corporate Social Responsibility policy will see the firm continue a ‘long standing commitment’ to safer gambling.
The firm states that this is achieved through close relationships with customers, gaming regulators, research institutions and advocacy groups, with the goal of promoting tools and preventing problem gambling.
“Responsible gaming is a cornerstone of all that we do at IGT, and an aspect of our business where we demonstrate leadership among gaming and lottery suppliers,” remarked Wendy Montgomery, IGT SVP, Global Brand, Marketing and Communications.
“In publishing IGT’s Responsible Gaming Policy, we demonstrate important transparency about the tenets of our commitments and the exemplary standard to which we hold our employees, products and partners.”
In accordance with the policy, IGT has pledged to maintain its ‘strong governance model, innovation and collaboration with internal and external partners’ as success drivers for its initiatives, whilst creating topic-focused working groups to explore emerging trends and best practices with regards to responsible gaming.
The policy will also see IGT support responsible gaming organisations which aim to address problem and underage gambling, whilst identifying its overall goal as developing programmes and initiatives to minimise gambling related harm, which it informed can be found in the Advancing Responsibility ‘pillar’.
