EPIC strikes multi-level gambling awareness partnership with cricketers body

EPIC Risk Management will provide gambling awareness education to members of the Professional Cricketers’ Association (PCA), under the terms of a four-year partnership.

Describing the agreement as a ‘first-of-its-kind’ deal, EPIC will also deliver educational sessions with women’s county and regional squads.

The first year of the partnership will focus on all county academies and women’s regional teams, before moving onto county professional squads and rookie camps in the second year.

County academies will again receive gambling awareness sessions in the third year, along with both women’s regional teams and rookie squads, whilst the final year will refocus on rookies and professional squads.

Patrick Foster, Director of UK and Rest of the World at EPIC Risk Management, said: “We are delighted to continue our work with the Professional Cricketers’ Association. In 2021 we have been able to provide sessions for the county academies and women’s regional teams, conducting these sessions digitally during lockdown and more recently in person. 

“The initial feedback from players has been really encouraging, with the squads showing great interest in the vital message we’ve been delivering; they’ve asked plenty of pertinent questions and demonstrated a lot of understanding how important an issue it is.

“We’re particularly pleased to have been delivering these sessions to the women’s regional teams, which is an important step for all parties as the profile and reward of their competition grows. We’re delighted with this start and looking forward to extending our partnership into the future.”

Highlighting its focus on lived experience as a tool to promote gambling awareness – a topic which was underscored by the consultancy firm’s Head of Delivery US, Mark Potter, at Kindred Group’s Sustainable Gambling Conference – EPIC and the PCA have referenced the career of Chris Wood for its sessions.

The former Hampshire and London Spirit seamer sought help from the PCA after losing hundreds of thousands of pounds through gambling, and now uses his lived experience in EPIC’s educational sessions to professional sports clubs across the UK.

“We are delighted to expand our partnership with EPIC Risk Management in the first agreement of its kind,” remarked Ian Thomas, Director of Member Services at the PCA. 

“We have worked extensively with EPIC in the past and the quality of education delivery has always been of the highest standard, so we look forward to this partnership continuing in an official capacity for the next four years, including delivering education to women cricketers for the very first time. 

“The welfare of our members is always our first priority, so it’s important that we make all professional cricketers, as well as academy players, aware of the mental health implications that recreational gambling can pose with assistance from EPIC Risk Management.”

The cricket-focused collaboration builds on EPIC’s previous UK initiatives, with the company partnering with WHYSUP and Teen Tips last month to launch its Gambling Harm Education Programme in British schools, whilst also working to strengthen its presence in the US.

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