Gaming technology provider Playtech has received GamCare’s B2B Safer Gambling Standard, becoming the first gambling industry incumbent to receive the newly created certification.
Playtech’s casino product and platforms licenced in Great Britain were the primary reason for the firm’s accreditation, in addition to its ‘Sustainable Success’ business strategy and its implementation of an external Stakeholder Advisory Board.
These operations and policies were recognised by GamCare as ‘examples of good practice’ with regards to the safer gambling approach employed by the FTSE250 company.
Additionally the ‘Playtech Project’ – which brings together the firm’s range of safer gambling and compliance technology, tools, services and solutions and its BetBuddy offering to provide a range of industry solutions – was also highlighted.
“Through our industry leading products and services we have always worked closely with our licensees to help raise industry standards in responsible business and safer gambling,” said Richard Bayliss, Senior Regulatory Affairs and Compliance Manager at Playtech.
“Since 2018, we have increased our strategic focus by working with academics, charities and thought leaders inside and outside the gambling sector to deliver our Sustainable Success commitments.
“We’re extremely proud to be the first B2B business to receive GamCare’s B2B safer gambling accreditation and we are pleased that GamCare has recognised our efforts to put safer gambling at the heart of what we do. We know we must continue to challenge ourselves and work with others to identify and develop new products and solutions to meet the needs of customers, licensees and regulators.”
GamCare introduced the Safer Gambling Standard as an independent quality standard to assess the safer gambling measures implemented by betting industry businesses, and recognise the companies ‘that put customer protection at the forefront of their operations’.
Hayley Jane Smith, Head of Safer Gambling Standards at GamCare, added: “Playtech was awarded Advanced level Two, of Three, of our B2B Standard for its casino product and platform operations licensed in Great Britain as the Company demonstrated a clear focus on continuing to develop and improve its approach to safer gambling in respect of products supplied to gambling operators.
“Playtech’s focus on safer gambling was tested through an in-depth review of its governance, product design, innovation and staff training as well conducting interviews with staff and management at all levels. We look forward to continuing to work with Playtech on the ongoing development of its safer gambling approach and the assessment of its other B2B business operations.”
The announcement follows the publishing of Platech’s H1 2021 report, in which the firm identified the completion of a number of positive objectives in the first half of yearly trading, citing ‘very strong online growth’.