Responsible gambling has become a key focus of many operators, with numerous companies launching initiatives, but EPIC Risk Management’s Brianne Dora-Schawohl believes that more can and should be done, particularly with regards to leveraging technology as an asset.
In the latest episode of Martin Lycka’s Safe Bet Show, the VP of US Policy and Strategic Development at EPIC spoke to the Entain responsible gaming chief about the importance of the gambling industry’s responsible betting initiatives.
Defining responsible gambling as ‘the coming of all stakeholders in the gambling world’ to create robust, evidence based policies with the long-term goal of protecting the vulnerable and developing a safe gambling market, the VP argued that the gambling industry should take a macro-level approach, focused on protecting vulnerable populations.
In order to achieve this, Dora-Schawohl emphasised that the sector needs to enhance its use of technology as a means of communicating with customers, promoting positive play and discussing betting behaviour such as spending patterns and time spent gaming.
“It’s amazing the more I’m learning about artificial intelligence and how we can understand player behaviour through that,” she said. “I think technology is our greatest asset in the RG world right now, and I don’t believe that we have incorporated it enough to our discussions in the policy phase or in daily operations. A lot of it has been used for innovations in gambling offerings and I’d like to see it move over the RG game.
“The end game needs to be to reduce the number of individuals that are currently struggling with a gambling disorder, and ensure that those numbers remain low. We know that we will never abolish gambling addiction or disorder, even prohibition wouldn’t do that, but there is a lot more that we can and should be doing to protect our customers.”
In addition, she also discussed the extensive exposure to gambling and associated harms to US military personnel, highlighting how the US Department of Defence (DoD) operates over 3,000 slot machines on armed forces bases across the world.
“The DoD is making hundreds of millions of dollars off of our men and women in uniform and their families,” she remarked.
“It’s imperative to have an understanding that our men and women in uniform are more susceptible to dealing with or struggling with a gambling disorder, in fact it can be three times the rate of the general population.
“Not only are they more vulnerable, but we are bringing the product right to them, and they have no ability to seek treatment or have access to help, or even to know where to get help or find a helpline number of tips on how to gamble responsibly.”