YGAM focuses on BAME community engagement with CVR link-up

Young Gamers & Gamblers Education Trust (YGAM) has undergone a six-month independent evaluation, carried out by Clearview Research (CVR), which identified new ways that the charity can ‘effectively engage’ with ethnic minority communities.

Building upon the CVR report commissioned by GambleAware last year, entitled ‘Gambling: a young BAME perspective’, CVR carried out a review into YGAM’s website, social media channels, staff team, senior leadership team and the board of trustees.

In addition, the group worked alongside a co-creation group of seven people aged between 16 and 35 from a black, Asian and minority ethnic (BAME) background, aiming to ‘develop YGAM’s strategy of delivering culturally appropriate materials and services’.

Kev Clelland, Operations Director at YGAM praised the collaboration. He said: “It has been a pleasure to work closely with the talented team at CVR. We have been talking to CVR since October 2019 however we have seen this piece of work become more relevant and important than ever in recent months.

“We are proud of our progress however more work still needs to be done by this sector to safeguard every young person and we are committed to lead the way. “

Based on the evidence gathered in all three co-creation group discussions, as well as all the insights we have gathered to shape YGAM’s strategy of delivering culturally appropriate materials and services, CVR presented a number of recommendations to the charity.

Kenny Imafidon, Managing Director & Co-Founder of ClearView Research said: “Our team have really enjoyed working closely with the YGAM team over the past six months.

“They have been open-minded to constructive feedback and have truly taken on board any uncomfortable truths we have shared with them during this process. What I am most pleased about though, is that they have already begun implementing some of our recommendations too.”

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