Industry charity GambleAware has confirmed the launch of its new campaign which will focus upon raising awareness of treatment options available through the National Gambling Treatment Service.
The campaign is set to feature across digital media platforms, radio, pubs, motorway service stations, in GP surgeries and health publications throughout February and March.
Marc Etches, CEO of GambleAware, said: “It is vital that people know where to get help and support for gambling harms, whether they are gamblers or family members of gamblers. By raising awareness of the National Gambling Treatment Service, we are encouraging members of the public to get earlier help in order to prevent and treat gambling harms.
“This initiative complements the strategic work to develop a system that ensures individuals across Great Britain have a clear care pathway for treatment. We are committed to working with the NHS, Public Health, local authorities and other statutory and voluntary sector agencies to meet the needs of local communities.”
The GambleAware campaign draws upon the experiences of those that have encountered problem gambling behaviours, and will primarily promote the idea that treatment is widely accessible.
The campaign is also seeking to raise awareness of gambling treatment among primary care staff, allowing both GPs and practice nurses to direct those suffering from gambling towards the National Gambling Helpline.
Professor Clare Gerada, London GP and former Chair of the Royal College of General Practitioners, added: “Problem gambling affects individuals’ health and wellbeing and I know that GPs want to have a role in helping gamblers find the right treatment for their needs to help improve the care of gamblers.
“This campaign to promote the National Gambling Treatment Service and to encourage people to call the National Gambling Helpline is a vital step to ensuring more people can access the help and support they need.”