High gambling spends in February 2024 for Denmark

Denmark’s Gambling Authority, the Spillemyndigheden, has reported a total gambling spend of DKK 587 million in the country for February 2024.

Covering betting, online casino, gaming machines and land-based casino, the authority’s latest  data indicates an increase in gambling spend of 18.3% compared to February last year.

Accounting for the largest proportionate increase was sports betting and online casino with a 32.5% and 18.5% increase in gross gaming revenue (GGR), respectively.

The Danish regulator suggested that this change “may be explained by a lower RTP in February 2024 compared to February 2023”.

Based on data submitted to the Danish Tax Agency by operators, sports betting accounted for 30.2% of the market in terms of GGR, online casinos a further 47.3% and gaming machines accounted for 16.9%. The 5.4% remainder of GGR was taken by land-based casinos.

The data shows a continuing growth trajectory for Danish gambling. The Spillemyndigheden’s 2023 report showed an increase in GGR by 1% from 2022 to DKK 6.8bn last year, with sports betting the most significant market overall.

This corresponds with a general growth of the Danish betting space which has seen new market entrants join the established companies such as state-backed Danske Spill. 

Last year, LeoVegas relaunched the Nye Expekt brand in Denmark, later speaking to SBC News about how the company is leveraging its sports partnerships to build up a brand profile.

He said at the time: “The Danes are obviously really interested in the Premier League too – possibly betting more on this league than the Superliga, so with our Manchester City FC partnership we are covering the two main leagues that are of interest to our Danish customers.”

This week, Spillemyndigheden also released the latest data from ROFUS, the country’s self-exclusion register, highlighting that the number of signees stands at 50,000 in April.   

ROFUS was first established in 2012 as part of a wider political strategy to curb gambling harm in Denmark. 

The scheme has since been quite successful in providing player support, going from the 1,500 registrants at the end of 2012 to the current 50,000 listed individuals.