SBC News Voice of the Sports Betting Industry
Allwyn Group has announced the new leadership team that will oversee the delivery of the Fourth National Lottery, beginning on 1 February 2024.
The lottery conglomerate’s leadership team will be led by CEO Andria Vidler and will oversee the transformation of the National Lottery and the delivery of funds for good causes for the next decade.
A media figurehead, Vidler will take leadership of Allwyn UK on 1 October, joining from Tag Worldwide, a leading global marketing production business where she was EMEA CEO.
Vidler was previously CEO of EMI in the UK and Ireland, and CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.
Current Camelot co-CEOs, Neil Brocklehurst and Clare Swindell, are supporting the handover to the incoming Allwyn UK CEO, Andria Vidler before their departure.
Allwyn Group CEO Robert Chvátal, who will handover the reins of the UK leadership to Andria Vidler in October, commented: “This is a talented team with deep experience and a strong personal commitment to delivering the very best for communities across the UK through ever greater returns to Good Causes from The National Lottery. Andria and I look forward to working with them all over the coming years.”
From 1 October 2023, the new Allwyn leadership will be:
- Chief Executive Officer – Andria Vidler
- Chief Assurance and Participant Protection Officer – Gaby Heppner-Logan
- Chief Commercial Officer – Lucy Buckley
- Interim Chief Data Officer – Martin Novak
- Chief Financial Officer – Alan Artz
- Chief Operating Officer – Chris Lyman
- Chief People Officer – Sam Sheriff
- Chief Strategy and Corporate Affairs Officer – Alastair Ruxton
- Chief Technology Officer – Mark Smith
- General Counsel – Harry Willits
- Operations Director – Jenny Blogg
- Operations – Transformation Director – Eddie Bennett
- Technology – Transformation Director – Paul Lumb
Key recruits include Alan Artz, who joined Allwyn in this summer from William Hill; Chris Lyman who will move from his role as CEO of Lotto New Zealand back to the UK to join Allwyn in October; and Mark Smith, currently Group Chief Technology Officer at ITV who joins in November.
Robert Chvátal added: “I’d like to express my huge thanks to Clare, Neil and all the Camelot leadership team for their sterling work over many years supporting The National Lottery. The National Lottery makes a huge contribution to communities across the UK through the money it generates for good causes. They have a great deal to be proud of. I wish them all the very best for the future.”
