Allwyn Group has launched a ‘cultural initiative’ with Basel (Switzerland) arts foundation 0xCollection ‘to realise the future potential of the digital art world’.
The initiative has been launched to coincide with the Dvorakova Praha Festival – Prague’s world heritage classical musical festival hosted every September.
Allwyn and 0xCollection will showcase ‘Dvořák Dreams’, a new data painting exhibition commissioned by Turkish-American digital artist Refik Anadol.
Media were informed that “Dvořák Dreams honours the legacy of renowned Czech composer Antonín Dvořák.”
From 8 – 13 September, Dvořák Dreams will feature at the Dvořák Prague International Music Festival, one of Prague’s largest annual events and a “celebration of Dvořák’s cultural impact”.
Allwyn will further bolster its cultural initiative by sponsoring 0xCollection’s inaugural exhibition, Synesthetic Immersion, which will run from 7 September to 19 October in the Arts Space at Borislavka, Prague.
The exhibition will feature the works of eight leading new media artists exploring the development of culture into technological formats.
Robert Chvátal, CEO of Allwyn Group, commented: “Allwyn is exceedingly proud of its reputation for fostering cultural heritage and supporting diverse talent, and our partnership with the 0xCollection is yet further testament to this.”
“We are a company that aims to sit at the forefront of innovation, and we apply the same approach to our partnerships, marrying Allwyn’s novel thinking with similarly creative organisations to make a positive contribution to society.”