Camelot B2B division secures WLA accreditation as a ‘responsible supplier’

The World Lottery Association (WLA) has recognised Camelot Lottery Solutions’ commitment to safer gambling after the B2B arm of the UK National Lottery operator was accredited as a certified Responsible Gaming Supplier.

Recognised for prioritising player safety, Camelot Lottery Solutions has joined a handful of suppliers in achieving alignment with the WLA Responsible Gaming standards.

Wayne Pickup, CEO of Camelot Lottery Solutions, said: “Player safety is the starting point for any product or solution we design, build, and deploy, and we’re proud that our products and services operate in some of the strictest regulatory environments in the global lottery ecosystem.

“We believe that lotteries grow best, and communities benefit most, when players are responsibly engaged. I’m delighted that Camelot Lottery Solutions has been recognised as a certified Responsible Gaming Supplier by the WLA.”

The WLA Responsible Gaming Standard consists of eight areas, including employee program, product and service development, research, advertising and marketing communications, remote gaming environment, client awareness, stakeholder engagement, and reporting.

Camelot’s appraisal was performed by Corporate Citizenship, a WLA-approved assessor that provided an independent assessment of the company’s operations and completed a Statement of Alignment reflecting compliance with WLA Responsible Gaming Standards for Associate Members.

Camelot’s accreditation will be valid until June 2023, after which the supplier said it would seek recertification to the WLA standard.

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