SBC News Voice of the Sports Betting Industry
Camelot UK has informed its retail partners of its ‘November bonanza’ celebrating the National Lottery’s ‘25th Birthday’.
The UK National Lottery operator confirms that the Friday 8 November EuroMillions draw, will be boosted with a ’25 UK millionaires’ special event, with POS tickets available in stores.
Celebrating the National Lottery’s first-ever draw on 19 November 1994, Camelot confirms that it will host a guaranteed £25 million ‘Birthday Jackpot’ on Saturday 23 November.
National Lottery Birthday Jackpot tickets will be delivered to UK retailers on 11 November, with Camelot guaranteeing that its £25 million jackpot prize will be distributed to UK players participating in its celebratory draw.
Further celebrations see Camelot enhancee its standard £2 scracthcard which features a £250,000 jackpot, by offering the ‘the best chance of winning £25 on a National Lottery Scratchcard.
Jenny Blogg, Retail Director at Camelot UK, told detailed to retail partners: “We’ll be coming to talk to you in the coming months about our exciting plans, the games, events, PR and campaigns so you will know exactly what is going to happen and how you can maximise that opportunity.”
Last week, saw the National Lottery launch its new UK-wide advertising campaign ‘The Magic Number’, celebrating its 25th Anniversary, detailing its £40 billion support of over 530,000 UK social directives and national charities through its Big Lottery Fund.
