UK bookmaker Betfred has confirmed that it has been chosen as the new primary sponsor for the upcoming Vitality Netball World Cup, which is set to take place in Liverpool next month.
The high-profile partnership for Betfred marks the operator’s continued growth to its sports sponsorship network, with the Vitality Netball World Cup already reporting that its ticket sales recently surpassed 95,000.
Speaking about the new partnership, Betfred boss Fred Done celebrated the opportunity. He commented: “I am absolutely delighted to add the Betfred name to the 2019 Netball World Cup, especially with the entire tournament being held in the North West.”
The event will bring together 16 of the world’s most highly ranked teams, including the England Roses and comes at a crucial time for the development of both netball and women’s sport across the UK.
Event Director Lindsay Impett added: “We’re delighted to welcome such a well-recognised name on board ahead of this July. This news shows how netball as a sport is going from strength to strength, attracting new and exciting partnerships such as this one with Betfred. Hopefully with their support we will continue to raise netball’s profile.”
Betfred also recently unveiled as the primary sponsor of Super League, in what the league descried as its ‘biggest commercial deal ever’.
As part of the two-year extension, Betfred will continue as the lead sponsor of the Super League until the end of season 2021, extending a partnership it has maintained since 2017.