bet365 to launch US prepaid cards programme with EML Payments

Australia ASX-listed omni-channel payment solutions provider EML Payments, continues to expand its sports betting profile, confirming that it has been appointed as lead ‘prepaid cards’ provider for bet365’s upcoming New Jersey sportsbook properties.

Securing a multi-year arrangement, EML has been tasked with delivering a tailored ‘reloadable payment cards programme’, for bet365’s opening US ventures.

Announcing a key corporate initiative, in July 2018 bet365 confirmed that it would make its US debut launching an online sportsbook and igaming platform in partnership with Hard Rock Atlantic City.

Recognised as the world’s leading online bookmaker, bet365 has further secured a key US strategic alliance with Empire Resorts’ ‘Resorts World Catskills’ property, which could see the betting group service the first licensed sportsbook for the state of New York if and when permitted by applicable law.

The update, sees EML secure its second US betting partnership, having launched a prepaid cards programme for PointsBet USA last January.

bet365 will become EML Payments’ thirteenth ‘branded reloadable’ partner, with the ASX enterprise servicing card payment programmes for the likes of GVC Holdings, Fortuna Entertainment and Betsson AB.

The EML portfolio offers innovative payment technology solutions for payouts, gifts, incentives and rewards, and supplier payments. The firm manages more than 1100 programs across 19 countries in North America, Europe and Australia.

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