Whitlam will be tasked with working alongside the Compliance, Gaming, L&D and Data Science divisions to strengthen and develop the ways in which the operator identifies, interacts and intervenes with customers at risk of gambling related harm.
In addition to this, Whitlam will drive William Hill’s product and marketing offerings in a move to promote responsible gambling measures.
The job has been developed to facilitate helping both line management and shop colleagues in ensuring that protection measures are put in place for retail customers.
Nicola Frampton, Managing Director of retail at William Hill, said “Dan’s appointment will aid us in our commitment to ensure that nobody is harmed by gambling and the experience he brings with him will be vital in helping to protect our retail customers.”
With 15 years of industry experience, Whitlam started his career as a cashier at Ladbrokes, before transitioning into financial and compliance roles at Deloitte, William Hill and Sky Bet.
Over the last 12 months, Whitlam has been at Sky Bet focussing on responsible gambling alongside the development and facilitation of industry collaboration events.