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888 puts responsible gambling at forefront with Andrew Anthony appointment

Gaming and entertainment solutions provider, 888 Holdings, has named Andrew Anthony as its new Responsible Gaming Director, who has been tasked with aiding the operator’s player protection efforts.

Anthony, who has worked for the operator for 15 years, will oversee 888’s responsible gaming division, with the aim to enhance player protection through the improvement of responsible gaming operations, systems and processes.

In his new role, Anthony will report to Yaniv Schwartz, SVP Customer Risk Management, who praised the new appointment: “During the course of his career at 888, Andrew has gained numerous insights into the behaviour of the Company’s player base.

“In addition to this, he brings a wealth of quantitative experience and methodology to his new role heading up our Responsible Gaming team.

“888 strives to ensure that those for whom our games are not intended will not be drawn into the gaming environment and that those customers who develop a gambling problem are quickly identified and helped.

“I am looking forward to the successful delivery of the responsible gaming initiatives we have planned and continuing to drive Responsible Gaming culture throughout the organisation.”

888’s dedicated responsible gaming team currently work alongside the operator’s in-house player behaviour monitoring tool, Observer, which is integral to its overall strategy. The system in place analyses different player behaviours and raises the alarm to unusual activity.

Anthony, who has previously held a number of positions at 888, added: “I am thrilled to take on this role which is at the centre of how 888 operates. In particular, I am looking forward to working together with my industry peers and stakeholders so we can share ideas and promote best practice initiatives.”

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