Camelot drives changes across its range of games

Camelot UK Lotteries have announced Lotto and EuroMillions alterations, in addition to preliminary details of a brand new game set to launch, following a recent company wide strategic review.

Identifying improvements to the National Lottery range of games as “one of four key areas where action was needed,” it’s striving to “get back into long-term, sustainable growth” and maximise contributions to good causes.

Unveiling its new Annuity game, set to launch in spring of next year subject to necessary approvals, it would offer “a regular, fixed amount of money for a set number of years”.

Examining similar entities’ popularity across Europe, the new proposition, which will “round off The National Lottery portfolio,” will appeal to those who dream of lifelong financial security, as opposed to one big payoff.

Early indications point to a top prize of “thousands of pounds every month for at least 25 years,” with further information set to be released in due course.

Nigel Railton, Camelot CEO, explained: “It was clear from the review that we needed to create a more appealing and balanced range of games, that offers something for everyone.

“In particular, we needed to make our draw games stand out from each other, and to give people the ability to play their way – with prizes, chances to win and prices to suit different tastes.

“The portfolio updates we are announcing today will complement the other initiatives we are bringing in across retail and digital, as well as our ongoing work to make The National Lottery brand more relevant and visible – and will ensure that The National Lottery, as a whole, continues to deliver for both players and good causes alike.”

Further changes set to be delivered by Camelot are to also affect Lotto from November of this year, with a fixed prize of £1m for matching five numbers plus the bonus ball to replace the raffle.

Furthermore a prize fund more fairly shared, and jackpots won more frequently are to also be introduced, with only five roll-overs (compared to ten) permitted, and a new “rolldown” mechanic set to see jackpots shared across all winning cash prize tiers, if no one matches all six main numbers in a must-be-won draw.

EuroMillions is to also be affected, with changes set to come into effect in early 2019, seeing more special draws to be run in which multiple guaranteed £1m UK winners will be created.