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Gaming Innovation Group enters horse racing marketing venture

Gaming Innovation Group (GiG) has announced a marketing partnership with content driven horse racing website GG.co.uk, giving the firm a future entry point into the UK horseracing market as it strives to become the “market leader in all aspects of sports betting”.

With the Cheltenham Festival just around the corner, GiG are to deliver event and targeted digital paid marketing services from their office in Copenhagen, whilst also taking an “important step” in the utilisation of innovative technologies.

Colin Jelfs, Managing Director of GG.co.uk, commented: “Over the years, GG.co.uk has concentrated on building a base of quality content from excellent contributors and providing an effective platform from which to source daily racing information.

“We’re excited to be working with the team from GiG, and the capabilities they have within paid marketing, which to date has been unknown territory for us. We’re sure that we can do great things together.”

The first of its kind partnership for the online gambling company will see the strategic targeting of horse racing enthusiasts, to offer best informed decisions for picking a winner, with both partnerships focusing on their particular strengths.

GG.co.uk is to continue to provide expert knowledge and content, while GiG are set to handle all paid media for the brand.

Richard Brown, Chief Digital Officer of GiG, added: “The end game for GIG is to be a market leader in all aspects of the world of sports betting.

“And the ability to use our proprietary odds marketing technology in a competitive landscape like horse racing is a great opportunity for us, and with Colin & GG.co.uk we have the right publishing partner to deliver exciting results for both parties.

“I am excited to launch a first partnership of this kind. GG.co.uk is a leading horse racing site and we believe there is a vast untapped opportunity to strike similar partnerships with other affiliates across other sports.”

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