SBC News Voice of the Sports Betting Industry
A new MatchAcca tool has been unveiled by Playtech BGT Sports (PBS), in time for the end of the football season and capitalising on the upcoming Russian World Cup.
Available for punters to use on its self service betting terminals (SSBTs), PBS states its tool puts the customer in control to create their own bet by combining several selections.
Detailing “a first for betting shops”, it allows selections within the same match, such as team to score first, to win first half and over 3.5 goals, to be combined, without the need to wait for traders to approve it.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “MatchAcca is revolutionary for the retail space. We’ve delivered a product which once again brings the best of online betting into the shop, and we’re sure it will appeal to new and existing retail bettors alike.
“Our SSBTs are the perfect platform for a bet request tool, with large screens and extensive football content allowing customers to easily choose selections and activate MatchAcca.
“Operators will experience the higher margins associated with multiples betting, while also driving customer engagement as the industry rides a wave on the back of this style of product.”
Following the success of its bet request functionality, which has seen a variety of versions rolled across a number of online operators, PBS states that it is seeking the high-margin potential and customer interaction that the product entails.
With an interface that allows consumers to pick a number of selections across a standard match screen, the MatchAcca can be activated to combine the various prices into a single selection.
The detailed algorithms that allow incidents to be combined almost immediately have been provided via an exclusive agreement with AlgoSport, also ensuring in-depth access to development procedures and to feedback faster on model improvements.
Through MatchAcca PBS highlights a continued digitisation of the retails space, through an automated product unavailable over the counter.
