SBC News Voice of the Sports Betting Industry
Sydney based slot supplier Lightning Box has strengthened its relationship with William Hill, after being commissioned to produce an extra two exclusive titles.
Following a successful launch of popular online games Silver Lion Deluxe and Panda Pow Deluxe in retail, more omni-channel content is now to be developed.
The tailored versions of the slots have proved popular with players on over 9,000 machines across its 2,300 strong retail estate, consistently featuring in the operator’s top ten performing games.
Andrew Sackey, Director of Product and Content at William Hill, said: “Lightning Box’s commitment to producing high quality, innovative omni-channel gaming content is clear and we’re happy to be working with them.
“Their games have been strong performers since we signed with them, and extending our partnership was an easy decision to make.”
Peter Causley, CEO of Lightning Box, Said: “We are delighted to get the green light to develop more titles and extend what has been a very successful relationship for us.
“Both Silver Lion and Panda Pow have gone down a storm in the shops and we’re confident William Hill’s players will enjoy our upcoming titles just as much.”
