‘Personalisation at Scale’…Goodwood partners with Qubit for digital inventory optimisation

The Goodwood Group, owners of the popular West Sussex estate Goodwood which hosts major motorsports, horseracing and leisure events has partnered with digital personalization specialist Qubit to optimise the performance of its digital assets.

Confirming the partnership, Goodwood marketing has detailed that it wants Qubit technologies’ to bring ‘personalisation at scale’ to its digital inventory boosting sales and average order values through ‘enhanced user experience’.

The Goodwood estate enters its busy summer period, promoting major UK sporting and entertainment events. Qubit’s machine learning technology will process the wealth of data to continuously personalise Goodwood’s online booking journey and provide tailored experiences.

“Providing amazing customer experience both physically on the Goodwood Estate, and through our digital platforms is what we constantly strive to achieve,” said Andrew Fellingham, Head of Digital at The Goodwood Group.

“By using the Qubit platform this will allow us to tailor experiences to our customers across our wide range of different Goodwood product categories from motorsport, horseracing and golf.”

Qubit’s senior management team, was pleased to secure the partnership, noting the potential for improving cross-sell opportunities between Goodwood events, improving the group’s customer recommendation abilities and increasing user engagement with live events

“The Goodwood Estate is renowned for offering a wide host of real world experiences to delight customers, whether they’re motor enthusiasts or race goers, bridal parties or casual day-trippers,”detailed Graham Cooke, CEO of Qubit.

“By harnessing customer data, this terrific customer experience begins well before Race Day or a hotel stay. Persuasive personalization allows The Goodwood Group to provide each and every visitor with a tailored, seamless experience from the moment they click on the website to the journey home.”