Glendale (California) based ‘real-money’ games developer Gamblit Gaming has confirmed that it has raised an additional $25 million (€23 million) in venture funding to help aid its next stage of growth and enterprise development.
Led by CEO and founding member Eric Meyerhofer, Gamblit aims to create gaming content that will bridge customer integration and engagement between digital verticals and traditional land-based premises.
It’s latest funding round, will take Gamblit’s total venture investment to date to $37 million (£34 million). Gamblit has been noted as one of gambling’s most interesting ventures, as traditional casino operators look to diversify their product base.
Last September the company signed its biggest games supplier contract to date with US casino operator Caesars Entertainment Corporation (CEC). The partnership would see Gamblit’s ‘skill-based’ real-money suite rolled out within Caesars’ Las Vegas MGM properties.
Launching Gamblit’s suite of games, Caesars governance stated that the firm’s content and gaming dynamics would play an integral in MGM’s strategy to attract a younger ‘millennial’ audience which did not engage with traditional casino games.
CEO Eric Meyerhofer believes that Gamblit will reach its next stage of growth meeting demands for its product and services
“There is significant demand from casino operators for our innovative products.We have begun to launch field trials in Las Vegas under the Nevada Gaming Control Board’s New Innovation Beta programme, and player engagement has been very strong.”