MRG Systems has developed a new system that gives bookmakers more control over what information to promote to their customers.
The Summary Screen has been developed as the next generation of MRG’s popular All-in-One display screen and allows bookmakers the flexibility to choose which meetings get priority in their shops.
The Summary Screen is the latest version of a digital newspaper and is a very effective tool when it comes to providing punters with key information about the sports they like to bet on.
The landscape display can show all the runners and riders for selected meetings, complete with the integration of any odds feeds that the bookmaker uses. One particularly useful feature is that it shows non-runners as they happen, unlike the traditional newspaper, so a punter doesn’t waste time looking at the wrong horses.
The ability to integrate the latest odds into racing form is a great business driver for bookmakers and the fact that the display dynamically changes to allow the introduction of marketing messages later in the day also means that no valuable wall space is wasted displaying already run races.
MRG’s Ian Hunter commented: “The system can take whatever live feeds a bookmaker has and create and use that information. Ultimately the product has the ability to display anything they choose. At the moment we are concentrating on horseracing as that is where the demand is, but going forward we will be able to include whatever the bookmaker wants to see.”
The other advantage of the Summary Screen is the ability of bookmakers to schedule which events they want to show on the screens and the order they get shown. All it takes is just 30 seconds set up in the morning and the bookmaker can prioritise the meetings they want to promote, and make any adjustments for the day ahead.
While the Summary Screen is a stand alone system using off-the-shelf PC technology, it is compatible with MRG’s powerful BIDS5 screen system. MRG is continuing to develop its products using easily accessible technology as it helps to keep the price low and competitive – an absolute must in the challenging LBO market. MRG has described it as ‘very low bandwidth but high performance’.
Because the content can be selected, several Summary Screens can be used in a single LBO. Hunter explained: “We’d expect customers to want multiple screens, and there is no limit on the number of screens being used. The limit is actually how much information you have. Bookmakers could assign three or four screens to racing, while another two could show another sport. It all depends on what the bookmakers want to show.”
The Summary Screen will be on display next year at the ICE Totally Gaming Show. Visit MRG’s stand at S1-226 for more information.