SBC News Voice of the Sports Betting Industry
totejackpot operator totepool has announced some changes that are being made to the bet from next week in order to reinvigorate the format and produce some juicy high jackpots for the product.
Instead of limiting the totejackpot to a single meeting, from Tuesday 13 October the bet will have the freedom to take its six legs from more than one race meeting. This change will allow totepool the freedom to select six competitive races on a daily basis and tackle the problem of small, uncompetitive fields in some races.
The enhancements are designed to create bigger pools and bigger rollovers and give customers more opportunities to win a life-changing sum for a modest outlay.
The measures are being implemented to drive an uplift in totejackpot turnover that has stagnated in line with a fall in field sizes. This has inevitably contributed to a drop in average pool sizes and dividends which totepool, owned by bookmaker Betfred, said it is committed to reverse.
The six totejackpot legs will be confirmed a day in advance and distributed in the usual manner across all channels. However for the major meetings at Cheltenham and Royal Ascot the jackpot is likely to stay at the one meeting.
Other aspects of the totejackpot will stay unchanged with the minimum stake remaining £1 off course and £2 on course. totepool will also run a toteplacepot across all six totejackpot races.
Mark Stebbings, Managing Director of Betfred and Totepool UK said: “The totejackpot is all about eye-catching numbers and unfortunately we haven’t seen enough of them in recent years.
“In order to market the bet to the maximum and to a wider audience we need big pools and big winners. We want to create millionaires with our Jackpot bet. We are very much aware that moving away from a one meeting system is a big shift but all our research tells us it will reinvigorate the bet.
“The £15m Scoop6 proved what can be achieved with pool betting in this country and we want to sprinkle a little bit of that stardust onto the totejackpot. Going forward we fully believe having the freedom to create a more competitive totejackpot on a daily basis will benefit our customers and make the bet more exciting.”
