Playtech joins the Gambling Business Group

Gambling and igaming technology supplier Playtech has partnered with industry  focused trade organisation  the Gambling Business Group (GBG),  Playtech will support and advise Gambling Business Group issues and industry causes.

The Gambling Business Group was established in order to improve the business environment for its members, to engage with government thinking, to help shape the political agenda and protect the long-term future of the companies active in the industry and the livelihoods of the people employed. GBG is a subscription-based organisation with membership rates based on annual turnover. The 50+ members comprise a broad spectrum of organisations from multi-national PLCs through to SMEs.

Peter Hannibal, CEO of the Gambling Business Group, believes the recruitment of Playtech underlines the important role that GBG fulfils. He explained: “When we launched in July we confirmed that our key objective was to provide a strategic voice for gaming in a way in which individual trade associations are unable to, due to their understandably narrow remit”

“Playtech, which has a breadth of interests including online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, new entrants making their online gaming debut and the global VLT market, is a case in point. Our ability to engage with government and regulators on behalf of gaming per se as opposed to just one facet of gaming is an important and unique distinction and one the industry is increasingly receptive to.”

Hannibal added: “Naturally, we are delighted to have Playtech’s influence, knowledge and insight under the umbrella of the Gambling Business Group. This is the first of a number of new members that I hope to be able to announce in the lead-up to ICE and EAG 2015.”