Nasdaq-listed industry technology group, Scientific Games Corporation (SGC) has confirmed that it will act as lead sportsbook provider for Caesars Entertainment properties in the states of New Jersey and Mississippi.
The partnership will SGC launch its OpenBet sports betting systems across Caesars’ Atlantic City, Gulf Coast, and Tunica properties in July and August of 2018.
SGC governance informs investors that its Caesars partnership will cover all verticals/functions for sports betting including mobile services, rewards, customer retention and trading.
Confirming the partnership, Barry Cottle, President and Chief Executive Officer at Scientific Games, detailed that his had secured one of the biggest opportunities in the US sports betting market
“We are excited that Caesars chose Scientific Games’ OpenBet sportsbook technology to provide the company and its players with our advanced, proven sports betting platform. This is a pivotal deal that will shape the U.S. sports betting landscape for years to come.
Together, we will usher in a new era for gaming in the U.S. and welcome thousands of new players into the sports betting market. With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions. Our SG Digital team is excited to help Caesars build for the future, as they expand their sports betting across land-based, digital and mobile platforms into newly regulated markets.”
Caesars Entertainment governance backed the selection of SGC as lead sports betting supplier, acknowledging the proven track record of the OpenBet systems in servicing global Tier1 clients.