SBC News Voice of the Sports Betting Industry
Virtual Live Racing (VLR) has confirmed that it will be sponsoring Irish jockeys Jack and Paddy Kennedy for the 2020/21 racing season.
As part of the sponsorship, the two jockeys will feature the VLR logo on their racing silks, increasing brand awareness of the virtual product.
Commenting on the sponsorship, Jack Kennedy said: “I’m really excited to be sponsored by Virtual Live Racing because it’s always great to see the sport embracing new technology.
“With VLR offering a no cost software product to racetracks all over the world, it’s a very exciting time, especially with racing going through a difficult period financially right now.”
Jack’s first win while wearing the VLR logo on his racing silks was praised by the company as being an ‘extra special’ win for the jockey – marking a successful return from injury. In addition, the jockey was riding a horse trained by renowned Grand National, Gold Cup and Royal Ascot winning trainer Gordon Elliott, who is also a VLR shareholder.
Virtual Live Racing’s Chairman Vincent Caldwell, added: “My passion for racing goes back to when I was a kid growing up in Belfast. I was inspired by the courage shown by all the jockeys, and the admiration and respect I have for guys like Paddy and Jack remains to this day.
“Seeing both of them winning was a dream start to what we hope will be a great relationship between the Kennedys and VLR. Jack has ridden eight winners for me as an owner, and I’m looking forward to more under our sponsorship.”
