Sporting Index has confirmed that it has ‘onboarded’ legendary champion jockey Frankie Dettori as its new brand ambassador.
The colourful Italian, who has won 19 British Classics and is currently recognised as the ‘LONGINES – World’s best jockey’, has joined the Sporting Index stable and will help promote the spread betting firm’s fixed-odds betting markets, which were launched in 2019.
Expanding its profile within racing, Sporting Index will see Dettori carry the firm’s brand logo on his race day breeches and collar.
In addition, Dettori will offer exclusive insights and opinion on racing’s major meetings across Sporting Index’s digital and social media platforms, starting with his personal account of this June’s Royal Ascot Festival (16-20 June).
Simon Trim, CEO at Sporting Index, said: “Frankie is the face of Flat racing, if not horse racing as a whole, so it’s hugely exciting to have him as a Sporting Index brand ambassador.
“Even though he has cost us plenty of money over the years, no-one has done more to promote the sport of horse racing and we couldn’t be happier to have him on board.”
Regarded as horseracing’s most recognisable figurehead, Dettori is no stranger to promoting bookmakers, having previously fronted Ladbrokes’ UK national TV campaign.
Dettori said: “I’m over the moon to be joining Sporting Index ahead of the new Flat season. There are some top-quality horses that I can’t wait to get on this year, and I look forward to telling readers all about them.
“I saw over the winter that Barry Geraghty had plenty of success with Sporting Index on his breeches, so hopefully it’s the same for me too!”