888 debuts ‘Too Much is Too Much’ social responsibility campaign

LSE-listed online gambling group 888 Holdings Plc has emphasised player moderation and the awareness of excessive gambling behaviours through the launch of its new social responsibility campaign – ‘Too Much is Too Much’.

888’s campaign will be initially launched within the UK running from 5-18 January 2020 across Facebook, Twitter, YouTube and further digital channels.

In its campaign notes, 888 details that ‘Too Much is Too Much’ was developed following customer research and consultation, which sees the LSE operator utilise ‘everyday themes’ to relay its underlining message of ‘encouraging moderation, whilst highlighting the dangers of excessive play’.

888 marketing details that its campaign will be aligned with the firm’s wider corporate social responsibility agenda to protect its customers and promoting secure gaming environments.

Itai Pazner, CEO 888 Holdings, commented: “This advertising campaign is aimed at raising awareness of excessive gambling by using scenarios that anyone can relate to. We want to help customers think about the way they gamble.

“At 888, we put customer safety at the heart of everything we do and we are continuously investing significant resources to ensure customers can enjoy a safe and secure gaming environment with us.”