GiG extends Media Comply services for Merkur

Gaming Innovation Group (GiG) has extended its media and marketing compliance services for Merkur, the flagship brand of the German heritage gambling firm, Gauselmann Group.

The extension of automated affiliate marketing services and media compliance monitoring tools is necessary for Merkur and its online brands to be fully compliant with the regulatory changes of the Fourth Interstate Treaty (GlüNeuRStv) market.

In fulfilling its duties as a licensed operator in the Interstate market, Merkur has expanded its media monitoring provisions to include GiG Comply. This is “an automated marketing compliance solution that scans web pages for content, including links, iGaming code red words, and regulatory requirements across multiple jurisdictions”.

Martin Collins, Affiliate Lead at Merkur, said: “Compliance is a key factor across many markets now, particularly in Germany. We are pleased to continue growing our business with the trusted help of GiG, who bring a wealth of knowledge to the table, making this partnership easy and enjoyable. Protection of our brands is of the utmost importance, and this tool really helps us focus on what is needed to move forward.”

Developed by GiG Media, the Comply tool is fully customizable for operators to match the regulatory demands on gambling advertising across all licensed jurisdictions.

A key segment of GiG Media, the Comply tool has recently been approved for partnership extension by bet365.

Jonas Warrer, Chief Marketing Officer at GiG, said: “Compliance is proving to be a hot topic of conversation, not just in Germany but globally, as we start to see the maturation of regulation. 

“The need for operators to protect their brand is at a critical stage in the evolution of the industry, and we’re delighted to be trusted by so many big players to oversee such a pivotal function.”