SBC News Voice of the Sports Betting Industry
Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20.
Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’.
Updating the media, Club Brugge officials stated that they confidence in Unibet as a Gaming Commission licensed bookmaker to act as ‘forerunner in responsible gaming’.
Club officials further disclosed that ‘for several years’, Club Brugge has been approached to form a number betting partnerships – “The choice for Unibet was therefore one that we consciously made.”
Club Brugge details that Unibet has committed to upholding the team’s social responsibility directive – No Heart…No Glory, which will see the bookmaker support a fair play commitment and Club Brugge social/charity programmes.
Unibet sponsors the ‘Big 3’ football team, as the Belgium government demands that the Belgian Gaming Commission (BGC) uphold a ‘joint party decree’ enforcing a tougher advertising code on licensed gambling operators.
Approved as a Royal Decree, from 1 June, the BGC has enforced an outright ban on advertising of betting services during sports/media broadcasts.
