Sports Information Services (SIS) has agreed a multi year deal to provide its new and improved greyhound service to Orenes.
As part of the new agreement, SIS is to provide live pictures, commentary and data for both greyhounds and horses, across the operator’s entire retail estate.
The Spanish bookmaker is to offer the service through VivelaSuerte.es, its online gaming and sports betting brand, which currently serves nine Spanish regions and has national level aspirations.
Juan José López, Betting and Online Gaming Director at Orenes, said: “We are happy to have secured this enhanced content, and that we are able to expand our product offering for our customers through our partnership with SIS. I believe that they will appreciate the quality greyhounds and horses content on show and the service from SIS.
“With increasing demand for greyhound racing in our market in recent years, SIS’s new greyhound service provides our customers with high quality content, at times that suit them.”
Race tracks and bookmakers have been brought on board to develop the new service, with an improved offering necessary to meet growing market expectations.
Operators now have the advantage of a more tailored service with better quality racing and scheduling, which in turn will create more betting opportunities.
Paul Witten, SIS Product Director, said: “SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even higher quality greyhound product for the international market.
“We are thrilled to be working with Orenes to provide them with our SIS greyhound service and we believe the content will prove popular with their customers and generate significant revenues and profits as the service develops”.
In addition to the Orenes deal all UK major bookmakers will take the new greyhound service from 1st January 2018, and it will also form part of the SIS UK retail service from that time.