SBC News Voice of the Sports Betting Industry
EveryMatrix has strengthened its position in the evolving US betting and gaming market by securing a casino content distribution deal with Kindred Group.
The NASDAQ Stockholm-registered international operator has enlisted the igaming technology provider to expand its current casino offering, integrating EveryMatrix’s proprietary games from Spearhead Studios and Armadillo Studios.
A number of US-facing investments have been made by EveryMatrix from over the past three years, launching Spearhead Studios in 2019, committing funding to develop Armadillo Studios and supporting the publicly listed Lady Luck Games.
Kindred aims to leverage the deal to increase its number of vendors, available through EveryMatrix’s iGaming Integration Platform, Casino Engine, featuring ‘the largest library of content in the industry’ with support from a cross-vendor bonusing system.
“Kindred Group is one of the earliest adopters of igaming and sportsbook globally and has been very successful since the inception,” said Erik Nyman, President Americas at EveryMatrix. “We are very pleased to become their trusted partner in the U.S. market.
“We will be supplying a large selection of games to appeal to their U.S. players through our iGaming Integration Platform, CasinoEngine. This partnership further enhances EveryMatrix position to become the leading technology provider in America and we trust Kindred’s players will enjoy our games portfolio and bonus features.”
Describing the US as becoming ‘the largest regulated online gaming market in the world over the upcoming years’, EveryMatrix is investing heavily in licensing efforts in order to further gain access to the burgeoning sector.
The Malta-headquartered firm is currently engaged with licensing processes in leading US igaming states including New Jersey and Pennsylvania – two jurisdictions in which Kindred Group is operationally active.
Working to establish a strong foothold in the US market, EveryMatrix opened a ‘business development hub’ in Miami, Florida earlier this year, with the goal of coordinating its activity in the US and Latin American markets.
Manuel Stan, SVP USA at Kindred Group, remarked: “We are very excited to partner up with EveryMatrix and bring the top-quality content from Spearhead Studios and Armadillo Studios to our U.S. customers, in our intent to bring a best-in-class Casino offering to the U.S.”
